Make your videos grab attention and stay in line with your visual branding to create a consistent brand experience. This not only creates a professional look, but increases engagement and keeps brand trust high.
To be able to stand out online requires you to interrupt your audience's normal pattern of scrolling by grabbing their attention with a meme-styled video. These have been proven to get 2-3x more views overall and will get you more clicks and exposure online than ever before.
The purpose of video thumbnails are to grab attention and get the prospective viewer to click on the video and watch it. Without an engaging thumbnail, you will miss out on a lot of potential views that will instead go to your competitors' videos who may have better thumbnails than yours.