SEO content, which involves both onsite and offsite content, should be optimised for best practices so that your website has the highest possibility to rank highly in the search engines for keywords that matter for your business.

Every page on your website should be optimised for a specific keyword phrase, so Google and other search engines can understand what that page is about and rank it accordingly. Without content optimisation, your website will fail to rank for the right keywords or if it does, it will get much lower rankings than it could get.